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Recommended Reads

Groundswell: Winning in a World Transformed by Social Technologies 
By Charlene Li

If you want to understand and use Social Marketing - start here.

Drive: The Surprising Truth About What Motivates Us
By Daniel Pink

From his webiste: Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does—and how that affects every aspect of life. He demonstrates that while carrots and sticks worked successfully in the twentieth century, that’s precisely the wrong way to motivate people for today’s challenges. In Drive, he examines the three elements of true motivation—autonomy, mastery, and purpose—and offers smart and surprising techniques for putting these into action. Along the way, he takes us to companies that are enlisting new approaches to motivation and introduces us to the scientists and entrepreneurs who are pointing a bold way forward."

Change By Design
By Tim Brown

Tim Brown,  CEO of IDEO, shows how the techniques and strategies of design belong at every level of business. Change By Design: How Design Thinking Transforms Organizations and Inspires Innovation introduces design thinking — the collaborative process by which the designer’s sensibilities and methods are employed to match people’s needs with what is technically feasible and a viable business strategy.

What are your favorites?